London 2012 - Winning The Hyper-Local Games Within
Wednesday, February 15 at 15Hatfields Conference Centre
Event Information
Location-based marketing is quickly emerging as one of the hottest techniques to bridge the gap between brands and consumers. On February 15th, join the LBMA during Social Media Week, as we explore this topic specifically applied to sports marketing.
Opening Keynote: Leveraging Integrated Location – Sports 2012
Asif R. Khan – Founder, Location Based Marketing Association
Panel 1: Location Based Brand Engagement - London 2012/PanAm 2015
*This will be a joint panel streamed between Toronto and London.
TORONTO
Kathy Henderson - PanAm Organizing Committee
Rami Lama - Sapient Nitro
Mark Silver - CTV Olympic Broadcast Consortium
LONDON
Pasa Mustafa - East London Productions
Dean Russell - Lewis PR
Andreas Nicolaou – Telefónica UK Limited
Panel 2: Tools of the trade - Using LBS to attract customers
Duncan Crole - Lemon
Doug Chisholm - Rippll
Nick Chadwick - BusMate
Doug Woolridge - Bee Media
Sheraz Dar – Digital Property Group
*Book your ticket early as space is limited
