Finding the Right Things to Measure with Web Analytics

This presentation describes a method for cutting through the complexity of web analytics by finding a way to link business goals to users’ tasks and then to specific, measurable behavior in analytics. This presentation is geared toward people familiar with analytics, but it will be understandable for the analytics-curious.

Attendees at this session will:

• Understand what can be measured with web analytics and what cannot be measured
• Choose measurable user behavior that reflects the usability of a website as well as business goals

About Our Speaker
Michael Beasley is the user experience team lead at Pure Visibility, an Internet marketing firm in Ann Arbor, Michigan, USA. He has built their UX practice and incorporated web analytics heavily into UX activities. Mike earned his MSI degree in human-computer interaction at the University of MIchigan School of Information, has been active in his local chapter of the UPA (even serving as president in recent years), and is the author of a recent article on web analytics for User Experience Magazine.

When
Thursday, February 23rd
6:00 PM — Networking
6:45 PM — Announcements
7:00 PM — Speaker
8:30 PM — Wrap up and more networking