Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable
Tuesday, February 16, 2010 at Function13
Event Information
Traditional branding is too slow, complicated, and un-collaborative for today’s pace of innovation and communication. To survive and thrive, brands must now be more than relevant, compelling and competitive. They must be easy to grasp, share, and grow.
Drawing on extensive branding experience with industry innovators like AT&T Mobility, Applied Biosystems, and AutoShare, as well as his experience as a technology entrepreneur in the MaRS Incubator, Axle Davids will reveal the new brand strategies and new tactics to help your brand simplify, scale and succeed.
Agenda
- 6:30-7:30 Mix and Mingle
- 7:30-8:30 Presentation: "Pragmatic Branding: How to Create Brands That Are Simple, Social and Scalable" with Axle Davids
- 8:30-9:00 QA
- 9:00 Post-Event Networking
26 People Attending "Pragmatic Branding: How to Create Brands..." Avatar?
Abby Ogunpolu
Ashish Malik
Ava Wellman
Brian Anderson
Brian Sharwood
Chantal Jura
Christian Idicula
Eleonor Lee
Emilia Farrace
Guest of Tara Odoherty
Jaroslaw Mikula
Jeff Kilpatrick
Jeremiah Reandino
Jessica Muhlbier
Jon Gauthier
Kateryna Topol
Nehal Kazim
Paige Freeborn
Reg Charney