The Social Tools Won't Save You

Social media is on everyone's radar as we head into 2010, and while there are solid case studies proving the power of using the social web to drive business and relationships, social networking tools are not the answer to all marketing woes. Too many people believe that if you just open a Twitter account or run a UGC contest you are all set with customers, only to get burned in the space down the road. Social media is powerful when based on a solid foundation for engagement and a strategy that looks for long-term engagement vs quick hits. In this talk learn why integrating social media within the organization and engaging directly with customers and employees is the way to drive meaningful success, and what the tools can and cannot do for your company.

Join us at The Drake Hotel on Monday January 18th as we kick off 2010 with Tamera Kremer, Partner, Strategic Consulting at Teehan+Lax.

Agenda

• 6:30-7:00 Mix & Mingle
• 7:00-7:30 Demo: "Sysomos MAP & Heartbeat" with Aubrey Podolsky
  
• 7:30-8:30 Presentation: "The Social Tools Won’t Save You" with Tamera Kremer
  
• 8:30-9:00 QA
• 9:00 Post-Event Networking

Aditya Shah

Ben Lucier
www.benlucier.ca

Cameron Pounder

Chris Luckhardt
www.motionblurstudios.com

darren sustar
www.decoderdm.ca

Dave Duncan
bigtimedesign.ca

David Akermanis
www.davidakermanis.com

David Zhang

Desmond Choi

Erin Waldie

Evelyn So

Geoffrey Daniel
www.torontorehab.on.ca/

Iain Lowe

Jessica Muhlbier
jessicamuhlbier.com/

Ken Seto
www.endloop.ca

Kevin Hinkson

Kristyna Petrollini

Kyra Aylsworth
kyrio.wordpress.com/

Lynn Crymble

Mark Pavlidis

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