How Understanding the Business Around User Experience Design Will Make You Better at the Business of User Experience Design

As the profession of User Experience Design has evolved, it has become more specialized, more effective, and more complicated. This complexity has made it more difficult for designers to communicate with those outside their discipline. Using examples pulled straight from the business world, Patrick talks about how to bridge that gap and effectively communicate the value of design in a language that project stakeholders and business owners can understand. By repurposing a "revolutionary" strategic business tool, Porter's Five Forces, he also provides designers with a framework for better understanding the business landscape and making an impact on the bottom line.

Speaker Bio
Patrick Purdy is a User Experience Designer at United Healthcare in Southfield, Michigan. As a UX professional, Patrick has performed research, crafted strategy, and designed web and mobile experiences for clients including Microsoft, Johnson Controls, University of Michigan, Carhartt, Sports Authority, Scotts Miracle Grow, Bosch, and Learning Care Group.
 
Prior to his work in User Experience, Patrick worked as an Art Director in the advertising industry creating television, online, and print campaigns for national and international brands such as Ford Motor Company, Mercedes-Benz, Avis Europe, Leinenkugel’s, Miller, BOSS, Culvers, Sargento, Mercury Marine, and The Chicago Bulls.
 
Patrick got his BFA at the College for Creative Studies and an MS at Carnegie Mellon University. In his free time, Patrick likes to play soccer, drink beer, and tell stories that will make you laugh ‘till you cry.
 

When
Tuesday, June 19th
6:00 PM — Networking
6:45 PM — Announcements
7:00 PM — Speaker
8:30 PM — Wrap up and more networking