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LBMA Montreal - Monetizing Location Based Marketing

Thursday, June 7, 2012, 3:30pm to 9pm
Le Monde de Cossette
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The Location Based Marketing Association in partnership GetMeListed.net, is pleased to host our first event in Montreal.

This event - Monetizing Location Based Marketing, will focus on demystifying LBM and explore how  to monetize location based marketing channels like Google Places, Yelp, Foursquare and even Twitter. The objective of the forum will be to educate attendees on how LBM will change the marketing landscape, we will show them how to create campaigns, measure performance and monetize campaigns for their clients. Most importantly, we will demonstrate how LBM can be an incremental revenue stream for their business.

“If you want to learn how to monetize location based marketing, then this is the place to check-in!”

“Come learn how to get in on the future of local marketing and commerce today!”

Event Format

3:30 - 4:45 Doors Open & Cocktails

4:45 Event Room Opens

5:00 – 5:45 Welcome & Keynote from The LBMA - Asif R. Khan

5:45 – 6:15 Intros & Keynote from GetMeListed.net - Michael Mire

6:15 – 6:30 Short Break

6:30 – 7:30 Panel Discussion Featuring...

Mohamed Khalain, VP Products & Marketing, Mediative

Marie-Pier Rochon, Chef de communauté de Montréal, Yelp.com

Sebastien Provencher, Local Marketing Expert

Malik Yacoubi, VP Mobile Marketing, Cossette Communications

Brad Wing, Director Yellow API, Yellow Pages Group

Laura Pearce, Director of Marketing, AOL Canada

7:30 – 9:00 Cocktails & Networking

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Information sur l’événement

Location Based Marketing Association, en partenariat GetMeListed.net, est heureux de vous accueillir à son premier événement à Montréal. Cet événement - Monetizing Location Based Marketing, mettra l'accent sur ​​la démystification du marketing de géolocalisation et sur la façon de rentabiliser les différentes plateformes de ce genre de marketing comme Google Places, Yelp, Foursquare et même Twitter. L'objectif de l’événement est de sensibiliser les participants sur la façon dont le marketing de géolocalisation transformera le paysage global du marketing. Nous aborderons les façons de créer de meilleures campagnes pour leurs clients, d’en mesurer la performance et de les rentabiliser. Plus important encore, nous démontrerons comment le marketing de géolocalisation peut être une source supplémentaire de revenus pour leur entreprise.

“Si vous désirez apprendre à rentabiliser le marketing de géolocalisation, alors c'est l'endroit idéal pour faire un check-in!”

“Venez voir comment vous pouvez dès aujourd’hui comprendre le futur du marketing et de la commercialisation géolocalisés!”

Horaire de l’événement

3 h 30 - 4 h 45      Ouverture des portes et cocktail

4 h 45                   Ouverture des portes pour l’événement

5 h  – 5 h 45         Mot de bienvenue et allocution de Asif R. Khan (LBMA )

5 h 45 – 6 h 15     Introduction et allocution de Michael Mire (GetMeListed.net)

6 h 15 – 6 h 30     Pause

6 h 30 – 7 h 30     Panel de discussion avec...

Mohamed Khalain, VP Products & Marketing, Mediative

Marie-Pier Rochon, Chef de communauté de Montréal, Yelp.com

Sebastien Provencher, Local Marketing Expert

Malik Yacoubi, VP Mobile Marketing, Cossette Communications

Brad Wing, Director Yellow API, Yellow Pages Group

Laura Pearce, Director of Marketing, AOL Canada

7 h 30 – 9 h          Cocktail et réseautage

Thursday, June 7, 2012
3:30pm to 9:00pm EDT

Le Monde de Cossette
2100 Drummond Street
Montreal, Quebec, H3G 1X1, Canada

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